Understand your audience before, during and after every event.

Understand your audience before, during and after every event.

313 Management builds technology for live events. Atlas brings together ticketing history, artist interest, app engagement and on-site behaviour to give organisers a clearer picture of their audience.

Let's talk.

Let's talk.

1,500 3,000 Gates open Last set Active app attendees Tickets sold, per day22 DecSet times published On site, per hour · gate scans3,357 at 21:00 2 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Dec 1 Jan 7 Jan
Demo Festival 2026Analytics
App usage, 1–7 Jan1,903 came back the week afterWhat they did in the app
Signed up for next year2027 presale1,212
Followed an artistFrom the line-up1,086
Bought merch onlineOfficial store412
1,500 3,000 Gates open Last set Active app attendees Tickets sold, per day22 DecSet times published On site, per hour · gate scans3,357 at 21:00 2 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Dec 1 Jan 7 Jan
Demo Festival 2026Analytics
App usage, 1–7 Jan1,903 came back the week afterWhat they did in the app
Signed up for next year2027 presale1,212
Followed an artistFrom the line-up1,086
Bought merch onlineOfficial store412
Before During After 22 Dec 2 Dec 28–31 Dec 7 Jan
Demo Festival 2026Analytics
Before2–27 Dec
73%
of attendees use the app · 3,650 of 5,000
22 Dec · Set times published
296tickets sold, 2.5× the day before
1,860in the app, up from 738
During28–31 Dec
3,529
app attendees on 30 Dec, the busiest day
Artist interest · top 3 by favourites
4am kruJungle305
arcandoDrum & Bass305
BlakBass291
After1–7 Jan
1,903
back in the app the week after
What they did in the app
Signed up for next year2027 presale1,212
Followed an artistFrom the line-up1,086
Bought merch onlineOfficial store412

What 313 does

313 helps event organisers understand who their audience is, what they care about, and how they experience their events.

Demo Festival 2026/Audience/Maia Thompson
From ticket buyer to audience profileAtlas links ticketing, the app and on-site data into one profile per person.
5,000ticket buyers
3,650known attendees
73% linked to an app profile1,350 ticket only
Joined into each profile
TicketingPast eventsAppOn-site
Maia ThompsonWellington · App active · 4th event
Returning attendee
4events attended
Past events
$646linked ticket value
Ticketing
134 daysbooked ahead
Ticketing
6 of 10saved sets seen
On-site
Music interests
Drum & bass · 4 favouritesElectronic · 2 favourites
FavouriteIn the appSeen on site
4am kru
Saved
45 min· Main Stage
arcando
Saved
50 min· B Stage
Blak
Saved
Not seen· Clashed with arcando
This festival
TicketWeekend pass
Arrived28 Dec, 2:47 PM
Home areaWellington 6011
Segments
Returning attendeesDrum & bass fans

Know your audience

Demo Festival 2026/Audience/Maia Thompson
From ticket buyer to audience profileAtlas links ticketing, the app and on-site data into one profile per person.
5,000ticket buyers
3,650known attendees
73% linked to an app profile1,350 ticket only
Joined into each profile
TicketingPast eventsAppOn-site
Maia ThompsonWellington · App active · 4th event
Returning attendee
4events attended
Past events
$646linked ticket value
Ticketing
134 daysbooked ahead
Ticketing
6 of 10saved sets seen
On-site
Music interests
Drum & bass · 4 favouritesElectronic · 2 favourites
FavouriteIn the appSeen on site
4am kru
Saved
45 min· Main Stage
arcando
Saved
50 min· B Stage
Blak
Saved
Not seen· Clashed with arcando
This festival
TicketWeekend pass
Arrived28 Dec, 2:47 PM
Home areaWellington 6011
Segments
Returning attendeesDrum & bass fans

Know your audience

All eventsAudiencesMost valuable
30 events · 2022–2026

Who are our most valuable attendees?

Top 10% by ticket spend, across every event since 2022
1,180people bring in 31% of ticket revenue
$1,240lifetime spendvs $310 average
88%Appuse the appvs 73% of all buyers
3.4Appartists favourited eachon this year's lineup
TicketingLineup

Which lineups do they buy for?

Most valuableAverage fan
House / electronic72% vs 34%
Drum & bass64% vs 28%
Hip-hop38% vs 41%
Indie / alternative24% vs 37%

Understand artist interest

Demo Festival 2026ArtistsInterest vs crowd
Sat 17 Jan
AppOn-site

Did the hype turn into a crowd?

In-app viewers before the event vs people at each set
+30%Blak, crowd vs interest

Blak had the least engagement in the app, then outdrew it on the day, against a clash.

Worth a bigger stage next year?
← Smaller crowd than hypeBigger crowd →
4am kruMain Stage · 21:001,363 → 1,308viewers → crowd
arcandoStage 2 · 19:001,051 → 942viewers → crowd
BlakCanopy · 19:00525 → 685viewers → crowd
−20%0%+20%+40%

See what happens on-site

Ticketing history

Purchases, ticket types, repeat attendance and customer history.

Artist engagement

Saved artists, planned sets, favourites and interest.

On-site behaviour

Movement, time spent, audience concentration and stage activity.

Atlas

How it works

Atlas connects ticketing history, artist interest, app activity and on-site behaviour into one audience view. That means you can understand who people are, what they care about, how they use the event, and how that changes over time.

1

Bring together ticketing, attendee history, artist interest, app engagement and event activity.

Connect the data

2

Atlas turns those signals into profiles, segments, artist insights and a clearer picture of each attendee.

Build the audience view

3

See who attended, what they were interested in, where they spent their time, how artists performed with the audience, and which customers keep coming back.

Understand what happened
Image

On-site analytics

See how people actually experience your festival.

Ticket sales tell you who bought a ticket. Atlas shows what happens after they arrive. See where people go, how long they stay, how audiences move between areas, and which stages attract the most attention throughout the event.

Movement

See how audiences move between stages and areas.

Time spent

Understand how long people stay at different parts of the event.

Audience concentration

See where crowds build throughout the day.

Stage activity

Compare artist interest with what happened on the day.

Image
Main StageD StageC StageFood Court

Location

Attendees on site3,357Fewer peopleMore people

Main Stage

Stage
1,308people here
at 21:00
Typical stay52m
Total visitors3,131
21:00
Image
Main StageFood Court

Location

Main Stage

Stage
1,308people here
at 21:00
Typical stay52m
Total visitors3,131

Inside Atlas

Everything you need to understand your audience. From ticket history and artist interest to app engagement and event-day behaviour, Atlas brings the parts of the audience journey together in one place.

ATAroha TipeneCurrent ticket · General Admission
Ticketing3events attended
App12saved sets
App31 Declast in app, 21:04
Saves4am kruarcandoBlak+9

Unified attendee profiles, ticket history, repeat attendance, customer value and segmentation.

  • Unified attendee profiles

  • Ticketing history

  • Repeat attendance

  • Customer value

  • Audience segmentation

  • Regional insights

Most viewed ≠ most favourited
ViewsFavourited
Favourite rate
4am kru1,363 views22%305 of 1,363
arcando1,051 views29%305 of 1,051
Blak525 views55%291 of 525

Artist interest, saved artists, planned sets, app activity, artist performance and notifications.

  • Artist interest

  • Saved artists

  • Planned schedules

  • App engagement

  • Artist performance

  • Push engagement

Sat 17 JanVisitorsTypical stay
Food CourtBusiest3,43421m
Main StageLongest stay3,13152m
Stage 22,92838m

See where people went, how long they stayed, which stages and areas they visited, and how audience activity changed throughout the event.

  • Audience movement

  • Time spent by area

  • Stage attendance

  • Audience concentration

  • Zone activity

  • Live event insights

Atlas's Frequently Asked Questions

Everything you need to know. How Atlas works, what it connects to, and what it can show you about your audience.

How does Atlas understand audience behaviour?

Atlas combines ticketing history, attendee records, artist interest, app engagement, and on-site behaviour to build a clearer picture of each audience member.

How does Atlas understand audience behaviour?

Atlas combines ticketing history, attendee records, artist interest, app engagement, and on-site behaviour to build a clearer picture of each audience member.

Which data sources can Atlas bring together?

Atlas is designed to connect ticketing, attendee history, artist interactions, app activity, and event-day analytics in one audience view.

Which data sources can Atlas bring together?

Atlas is designed to connect ticketing, attendee history, artist interactions, app activity, and event-day analytics in one audience view.

Can Atlas show what happened on-site?

Yes. Atlas helps organisers understand movement, time spent, stage attendance, audience concentration, and activity across the event.

Can Atlas show what happened on-site?

Yes. Atlas helps organisers understand movement, time spent, stage attendance, audience concentration, and activity across the event.

How long does implementation take?

Implementation depends on your existing systems and event setup. We’ll walk through the data sources, integrations, and reporting you need during a demo.

How long does implementation take?

Implementation depends on your existing systems and event setup. We’ll walk through the data sources, integrations, and reporting you need during a demo.

How do you handle privacy and consent?

Privacy and consent are built into how attendee data is collected and used. Only appropriate, consented data is used for on-site behavioural insights.